with pride month already upon us, making a new Sandum lgbtq+ pride banner has always proven to be a challenging task. each sandum banner has meant having to think about the current state of lgbtq+ politics and life. how can one poster capture such a diverse community and movement, with no leaders or figureheads?
Sandum lgbtq+ pride posters have often focused on velocity. they give a sense of movement, meaning that they come to focus on abstract shapes or even lines. the pride flags themselves become lines focusing the audience on a direction, whether up or down, read left to right. over the years, i have produced a lot of different posters on behalf of Sandus–some more successful than other.
the focus changes year after year. but this year is a little special. in 2018, i experimented for the first time trying to make the lgbtq+ pride poster feature something typically Sandum: an abstract skyscape. i did the same this year, except instead i wanted to choose something that fits more with the artistic / design revolution that we are advocating for.
still an abstract background, but now more simplicity. first, the base image is free. technically, most backgrounds for our posters are free. often, i take them, or i find copyright-free images. but this image is in the public domain and is free. (affordability being a major part of sandhaus’s tenets.) what i like about this year’s poster is that the paint strokes not just include our national colours (blue and white), they also include pantone’s colour of the year: coral. the colours are as much about Sandus as about this year in particular.
2019 is a momentous occasion. of course we know this: it marks 10 years of Sandus. but it also marks 50 years of the stonewall revolution, a momentous occasion that stirred lgbtq+ peoples to advocate for their freedom and to launch the gay liberation front (glf). we honour their work and all lgbtq+ peoples’ work with this poster, its colours and its devises.
the movement of the paint strokes signifies, to me, movement that can be found at pride parades. if you’ve ever been to one, you know what i am talking about: people are dancing in the streets, bystanders are flailing and hollering, folks are walking up and down all around. people permeate your every sense. like the human movement, these paint strokes are ecstatic.
next we have the flags. the new Sandum lgbtq+ pride flag just recasts its white with its component rainbow light rays, inspired by party secretary adam von friedeck’s recommendation that “the white of our flag is really just a rainbow.” normally, the flags take pride of place, but this year they are relegated to the right hand side of the poster. again, we have movement. the Sandum lgbtq+ pride flag moves from the bottom-left to the top-right and literally makes an upwards-facing arrow with the corner of the poster. the same is true of a larger pride flag at the very bottom.
the fonts are sans serif to maximise their utility for those with dyslexia. more and more recently, Sandus has been using more sans serif fonts in posters and public graphics versus our traditional serif garamond fonts. garamond is still used in written documents, but less so in public media. this is in order to be compliant and usable for those who have difficulty reading serif fonts.
this poster may not seem like much. in fact, it does not differ from the style of many contemporary Sandum posters. but, in my opinion, it does reflect what we are trying to do in Sandus today: to revolutionise our art and our design in this centenary year of bauhaus. the poster reflects and commemorates the movement and the progress of the lgbtq+ movement over the last 50 years, and it does that in its own uniquely Sandum way.